Guenter Butschek, CEO & MD, Tata Motors unveils the all-new TAMO Racemo, the first product under Tata Motors' new sub-brand.
TAMO Racemo is the first-of-its-kind product from the carmaker that previews the company' future mobility solution.
The car has been designed at Tata Motors' Design Studio in Turin, Italy, and comes with the company's signature design elements like the 'Humanity Line', and 'Diamond DLO' that we have seen on recent cars from the Tata stable.
The cabin has also been designed in accordance with the Racemo's sports car character. So, you get the large display behind the steering wheels, a clean and uncluttered dashboard, flat-bottom steering wheel with controls.
The interiors are majorly black with flashy read panels, inserts and switches along with a dual tone white and black dashboard with the lettering '001' inscribed on it. Similar numbering has been added to the side panes of the centre console to bring out the sporty essence.
In addition to the regular TAMO Racemo, the carmaker has also introduced a more powerful track version called Racemo+.
The new TAMO Racemo+ is a track machine that comes with enhanced looks, aggressive styling and sporty body kits among other design elements carried over from the regular Racemo street car.
The race-spec TAMO Racemo+ gets similar interior but with track-oriented configuration, steering and controls.
Apart from the street car and track car, TAMO will also introduce a virtual version that's being introduced in Microsoft's Microsoft's Forza Horizon 3 game - the first Indian car on the Forza gaming platform, and a digital reality experiential plan to introduce the car to non-owners.