Auto Expo 2018: Mercedes-Benz Cars
The Stuttgart based global automobile manufacturer Mercedes-Benz is a division of Daimler AG and is known for producing luxury vehicles, buses, coaches and trucks. Mercedes-Benz India Ltd set foot in Indian market in 1994 which was renamed DaimlerChrysler India Pvt Ltd post Daimler’s merger with Chrysler. In 2007, Daimler split up with Chrysler and the company was named Daimler AG and its Indian arm was rechristened Mercedes-Benz India Pvt Ltd. The German based luxury automobile manufacturer instigated the luxury market in India, which at that point in time was not a very popular segment.
Headquartered in Pune, Mercedes India has a manufacturing plant in Chakan, Maharashtra. Built in 2009, the Chakan plant is spread across 100 acres and is among Mercedes’ most eminent CKD units on a global level. Established in 1996, Mercedes Benz India also has a research and Development centre in Bengaluru which is by far Mercedes’ largest R&D centre outside Germany. Mercedes Benz cars are popular among luxury enthusiasts in India; the company has a wide range of models, its product portfolio comprises of saloons, tourer, coupes, SUVs and cabriolets & roadsters.