It was a matter of extreme pride for Tata Motors as the company's first five star rated car, the Nexon, was displayed at the WHO headquarters in Geneva. The Nexon is the first car from any Indian car manufacturer to receive a five star rating from Global NCAP and yes we've already told you about it, but it's such cars that we need and Indian manufacturers are putting safety ahead of everything else; is a good sign for customers. The car was showcased at the WHO Global Status report presentation where Virander Kumar Paul, Deputy Permanent Representative to the United Nations,Geneva was also present and got a chance to see the 'crashed' car in the flesh.
Safer cars for the world is what is needed and the Tata Nexon was a strong representative of this idea. Safer cars are the need of the hour as a a report from the World Health Organization (WHO) indicates road traffic deaths continue to rise, with an annual 1.35 million fatalities. The WHO Global status report on road safety 2018 highlights that road traffic injuries are now the leading killer of children and young people aged 5-29 years. The WHO Global status report on road safety 2018 documents that despite an increase in the overall number of deaths, the rates of death relative to the size of the world population has stabilized in recent years. This suggests that existing road safety efforts in some middle- and high-income countries have mitigated the situation.
Delighted to meet HE Virander Kumar Paul Indian Ambassador @IndiaUNGeneva for @WHO Global Status Report #roadsafety today, & explain how @TataMotors Nexon earned India's first five star rating for occupant protection. #SaferCarsForIndia pic.twitter.com/7qHCQGF5o7— David Ward (@DavidDjward) December 7, 2018
Dr. Tedros Adhanom Ghebreyesus, WHO Director-General said, "These deaths are an unacceptable price to pay for mobility. There is no excuse for inaction. This is a problem with proven solutions. This report is a call for governments and partners to take much greater action to implement these measures."
Also Read: Tata Nexon Recieves 5 Star Safety Rating
In the settings where progress has been made, it is largely attributed to better legislation around key risks such as speeding, drinking and driving, and failing to use seat-belts, motorcycle helmets and child restraints; safer infrastructure like sidewalks and dedicated lanes for cyclists and motorcyclists; improved vehicle standards such as those that mandate electronic stability control and advanced braking; and enhanced post-crash care.
The report documents that these measures have contributed to reductions in road traffic deaths in 48 middle- and high-income countries. However, not a single low-income country has demonstrated a reduction in overall deaths, in large part because these measures are lacking.
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In fact, the risk of a road traffic death remains three times higher in low-income countries than in high-income countries. The rates are highest in Africa (26.6 per 100 000 population) and lowest in Europe (9.3 per 100 000 population). On the other hand, since the previous edition of the report, three regions of the world have reported a decline in road traffic death rates: Americas, Europe and the Western Pacific.
Variations in road traffic deaths are also reflected by type of road user. Globally, pedestrians and cyclists account for 26 per cent of all road traffic deaths, with that figure as high as 44 per cent in Africa and 36 per cent in the Eastern Mediterranean. Motorcycle riders and passengers account for 28 per cent of all road traffic deaths, but the proportion is higher in some regions, e.g. 43 per cent in South-East Asia and 36 per cent in the Western Pacific.