Volvo Auto India announced plans of opening four new showrooms this month. The Swedish car manufacturer has said that the new showrooms will come up in West Delhi, Surat, Chandigarh and Kolkata.
Volvo says that these new showrooms will be based on their traditional Scandinavian design that will sell their entire range of cars consisting of the V40 Cross Country, S60, S80, XC60 and the XC90.
The West Delhi and Surat dealership are owned by the company's existing dealers Swede Auto and Autobots respectively. The Chandigarh Dealership will be run by Krishna Group who have been in automobile business since 1967 while the one in Kolkata will be handled by OSL Scandinavian, part of the OSL Group.
Tomas Ernbery, MD, Volvo Auto India, said "Taking our philosophy of 'designed around you' a step further, we are happy to bring the all new Volvo retail experience at four new locations. With the new dealers, Volvo Auto India is confident of expanding its market share and creating more patrons for its brand. We will continue to grow as we start sales with 15 functional dealerships across key cities, generating a strong brand eminence."
Volvo has been a pioneer in technology and the cars they make have tonnes of it. However, they haven't performed well in India and that is mainly because they haven't really gone all out to woo the customers. The S80 and the XC90 are the next in line to receive updates and by expanding their footprint in India, Volvo clearly wants to widen its reach.