New Cars and Bikes in India

Volkswagen AG Could Skip The 2018 Paris Motor Show

Volkswagen could join the likes of Nissan, Mazda, Mitsubishi, Opel, Volvo and more to skip the 2018 Paris Motor Show, held once in two years.

View Photos
Volkswagen sub-brands Audi, Skoda and SEAT will make an appearance at Paris

Highlights

  • Volkswagen previously skipped the Frankfurt and Delhi shows too
  • Audi will be skipping the Detroit Motor Show next year
  • Dieselgate & low footfalls have prompted VW to rework marketing spends

Volkswagen AG has been increasingly been absent from several global motor shows including Frankfurt, Detroit and Delhi, and now reports suggest that the German auto giant is likely to skip the upcoming Paris Motor Show as well. Organised every two years, the Paris Motor Show has seen a host of manufacturers unveiling production and concept vehicles for the European market over the years. French website Autactu.com learned about the development from Volkswagen's local branch about skipping the biennial event. The Paris Motor Show alternates with the Frankfurt Motor Show every year.

Volkswagen

Volkswagen Cars

volkswagen id r pikes peak

(Volkswagen has been increasingly absent at motor shows post the Dieselgate scandal)
 
Speaking about skipping the Paris Motor Show, Volkswagen was quoted saying, "The Volkswagen brand is continually reassessing the relevance of its participation in international car shows." The company further added that while it may be absent from the show, it might organise various events like test drives in the city during the event.
 
While Volkswagen will be missed at the 2018 Paris Motor Show, the group's other brands including Skoda, SEAT, Audi, and Porsche will be in attendance at Paris. Luxury automakers including Bentley and Bugatti are yet to be confirmed for the Paris Motor Show. However, with products like the Continental GTC and the Flying Spur, it is unlikely that Bentley would be giving this one a miss.

Advertisement
volvo v60 at geneva 2018

(Volvo too will be missing the Paris Motor Show alongside Nissan, Opel, Mazda and others)
 
Volkswagen isn't the first automaker to pull out from Paris. It is, in fact, the ninth one to do so. Apart from VW, auto manufacturers including Ford, Infiniti, Mazda, Mitsubishi, Opel, Nissan, Subaru, and Volvo have announced their decision to skip the French biennial event. Meanwhile, Renault, Lexus, Mercedes-Benz, BMW, Land Rover, Jaguar, Kia, Hyundai, Citroen, Peugeot, Smart, Suzuki, and Toyota have confirmed to be a part of the event, while Fiat-Chrysler Automobiles (FCA) Group is yet to confirm its presence.
 
Volkswagen's decision to pull out of Paris comes just days after Audi AG said it won't be participating in the 2019 North American International Auto Show in Detroit. With increasing competition from CES (Consumer Electronics Show) that is also organised around the same time, several car makers are opting to participate for participating in the latter for better overall traction. Apart from Audi, compatriots BMW and Mercedes-Benz have also confirmed to pull out of Detroit next year.

audi q8 concept

(Volkswagen Group's Audi has confirmed it will skip the Detroit Motor Show next year)

0 Comments

Apart from falling footfalls at auto shows, automakers have also been battling with technology events to gain traction and make their marketing spends more justified. With the dieselgate still looming over Volkswagen, the company has drastically cut back on big spends like global motor shows in a bid to offset costs.
 
Volkswagen though won't be using this strategy for the first time. The German Group along with its sub-brands Audi, Skoda, Bentley, and Ducati were missing in action from the Auto Expo this year, which is held once in every two years near Delhi. Instead, the automaker decided to organise a rally with 30 VW cars transporting passengers to the venue of the Expo.
 
The 2018 Paris Motor Show is still some time away and we are likely to see a few more manufacturers added or subtracted from that list. The show will start on October 2 with the first press day, and end on October 14, 2018, as the last public day.

For the latest auto news and reviews, follow CarAndBike on Twitter, Facebook, and subscribe to our YouTube channel.

Compare Volkswagen Polo GTI with Immediate Rivals

BUY USED CAR

89 Premium Cars

Available
Premium Cars
Prices Start from
₹ 3 Lakh
More Premium Cars

19 Civic Cars

Available
Used Civic Cars
Prices Start from
₹ 1.3 Lakh
More Sedan Cars

28 Scorpio Cars

Available
Used Scorpio Cars
Prices Start from
₹ 1.66 Lakh
More SUV Cars

47 Grand i10 Cars

Available
Used Grand i10 Cars
Prices Start from
₹ 3.5 Lakh
More Hatchback Cars
Be the first one to comment
Thanks for the comments.