Following the success of its Drive The Nation scheme on the Etios and Corolla Altis, Toyota Kirloskar Motor has now introduced the initiative for the Innova Crysta MPV in its fleet. Toyota's Drive The Nation initiative extends special benefits for government employees. Toyota says the campaign has been highly appreciated across the country contributing to around 7 per cent of the total sales and 11 per cent to Etios sales in the private vehicle segment. The benefits under the campaign are applicable to government employees pan India.
This includes affordable funding solutions that allow low purchase cost, along with offers on Toyota Protect Insurance and Toyota Genuine Accessories. The government employees can also avail 100 per cent on road funding for a tenure of eight years with zero down payment and "lowest" EMI. The campaign is extended to both serving and retired government officials. In addition, Toyota has also appointed special sales personnel to offer dedicated attention to all government employee inquiries.
Speaking on the initiative, N Raja, Deputy Managing Director, Toyota Kirloskar Motor said, "Customer delight has been an integral part of Toyota's growth strategy in India, and we have constantly tried to offer ever better cars and is always a step ahead in bringing value-added services to the consumers. "Drive the Nation" is our effort to build a strong relationship with the government employees who are serving our nation with relentless dedication and determination. Ever since the roll-out of the campaign in 2016, we have received great response which very well reflects the trust that customers have on Toyota products. In line with the growing demand from customers and to further enrich the campaign, we have included the Innova Crysta - the highest selling legendary MPV in the market known for the supreme luxury, power, safety, high resale value, low cost of maintenance.
One of the Japanese automaker's hot sellers, the Toyota Innova Crysta was introduced in 2016 and continues to be one of the best-selling MPVs in the country. The model is based on Toyota's new TNGA architecture and is loaded on the features and space. Add to that, reliability continues to be one of the strong suits on the Innova. The Crysta also comes with 3 airbags as standard on all trims, while the top variants get projector headlights with LED DRLs, 17-inch alloy wheels and three rows of seating.
Available with 2.7-litre petrol and 2.4-litre diesel engines, the Toyota Innova Crysta is priced between ₹ 14.06 lakh and ₹ 21.26 lakh (all prices, ex-showroom Delhi). The MPV also gets the option of an automatic on both engines.