It's just about 7 years later that the commercial vehicle business has seen an upward curve in India and things are looking up. This gives impetus to companies like Tata Motors to put in money into making things better for its customers. Tata Motors Finance Holdings, a wholly owned subsidiary of Tata Motors Limited has picked up a 26 per cent stake in TruckEasy which is a tech based freight aggregator owned by Loginomics Technologies Solutions Limited, a Bangalore based logistics company. This strategic investment in TruckEasy will provide Tata Motors an insight into the rapidly growing technology-driven transformation in the freight logistics space and also get an understanding of the market dynamics in the intra-city freight movement.
This will also enable Tata Motors to stay closer to the final customer, the load consigner thus enabling to provide better products and solutions. The data analytics provided by TruckEasy will be further used for research and development thereby allowing for better customization of product specifications in line with market requirements.
Speaking on the investment, Girish Wagh, President -Commercial Vehicles Business Unit (CVBU), Tata Motors said "Tata Motors has always been at the forefront of providing a differentiated service experience to the trucking community by not only providing them with the means of income but also creating business opportunities. TruckEasy is promoting entrepreneurship amongst transporters and providing them with a stable income. The young start-up has grown manifolds due to its partner-based module and its outstanding service to its customers. Through this investment from Tata Motors, TruckEasy will be able to access our wide network to grow the supply side and also to expand to multiple locations country wide."