Royal Enfield's 600-650cc Twin-Cylinder Motorcycle to Launch in 2017

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It is certainly a good time to be a Royal Enfield fanatic as the cult motorcycle brand has been redefining its niche one product at a time. After the bold attempt at bringing back cafe racers with the Continental GT and building India's first mass produced adventure tourer - Himalayan, the Eicher Motors owned manufacturer now plans to make its entry in the mid-size motorcycle segment to rival big names like Harley-Davidson, Triumph and the likes. Interestingly, the wait for the big RE won't be long as the bike will be launched as early as next year.

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Royal Enfield has time and again conveyed its aim to become the global leader in the mid-size motorcycle space ranging between 200-750cc. As a result, the bike maker's R&D centre in the UK has been working on a new 600-650cc twin-cylinder motorcycle codenamed 'P61' that will provide access to developed markets like the US and Europe. More recently, Royal Enfield has been on an expansion spree establishing marketing and distribution subsidiaries in the US, Europe, Dubai, Australia, South East Asia among other locations. The cult manufacturer is only laying groundwork for its high capacity future products that will have global appeal.

Royal Enfield Himalayan

Royal Enfield has been indigenously working on its new set of products with the Himalayan being one of the first on the list. However, the adventure tourer has been specifically built for the Indian market, whereas the P61 middleweight motorcycle will be more fine tuned to address a global audience. The company is primarily looking to make its foray in the American market, home of Harley-Davidson. Especially since the latter introduced the Street 750 venturing into what was previously RE's turf. The American bike maker's competitive pricing and higher brand value helped in grabbing a healthy chunk of the 500-750cc space.

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Apart from the mid-size motorcycle, Royal Enfield has been working on the bigger versions of the Classic (codename D41) and Thunderbird (codename D61) that will also be tuned for global markets. The Chennai based manufacturer surely has a lot up its sleeve going on, not to forget the BS-IV compliant version of the Himalayan in the works as well.
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Source: ETAuto.com
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