Royal Enfield is keen to expand its footprint in the South-East Asian region and has opened a retail outlet in Ho Chi Minh City in Vietnam, which is the fourth largest two-wheeler market in the world. The company has a focussed growth strategy to make headway in the 250 cc - 750 cc motorcycle segment in that part of the world. In addition to the recently inaugurated showroom at Ho Chi Minh City, the company also has retail outlets at Jakarta, Bali and Bangkok as well. Royal Enfield has partnered with Al Naboodah International as its official dealer in Vietnam.
Rudratej Singh - President Royal Enfield said, "Royal Enfield endeavours to reinvent and lead the global mid-size motorcycle segment, and South-East Asia is a critical market for us in this global strategy. This segment is expanding in India and is a huge opportunity for Royal Enfield across the world. Vietnam has a large population that is young and commutes on two-wheelers, and is now aspiring to adopt the right medium of self-expression and exploration. With a strong heritage behind us, Royal Enfield offers motorcycles that are evocative and fun to ride, and at the same time, practical, functional and accessible for everyday use. With its vast landscapes and countryside, Vietnam is an ideal destination for pure motorcycling experiences. We hope to fuel the culture of exploration and leisure motorcycling with some of our best motorcycles in Vietnam"
At present, Royal Enfield will be offering only three models for sale in Vietnam, which are the Bullet 500, Classic 500 and the Continental GT 535. The company will be bringing in its other models to Vietnam at a later stage.