MG Motor India has opened its first digital studio in Bengaluru where no cars will be on display. Yes! You read it right. The digital showroom or studio will not have a single car on display physically but customers' would be able to experience the car digitally. The concept is aimed at showcasing a unique visual immersive experience, offering a peek into the future of automotive retail. The new digital studio displays the Hector using digital tools such as 'Immersive Voice' and AI-based Human Recognition along with offering Augmented Reality and other digital engagement tools for customers.
Commenting on the inauguration of the first Digital Studio, Rajeev Chaba, President & Managing Director, MG Motor India said, "The first Digital Studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display. With the growing importance of omni-channel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business."