Mahindra rolled out the 15th lakh unit of its Bolero pick-up range from its Kandivali plant in Mumbai. The Bolero has been a strong seller for the company and the pick-up range even more so. It has been used for diverse applications including the delivery of agri products, dairy, consumer goods, construction equipment, logistics, fisheries, cash vans and more. The Mahindra pick up range includes Bolero Pik-Up, Bolero Maxitruck Plus, Bolero Camper and the Imperio. The company also has specialised variants in the range such as the 4WD Pick-ups, CBC Pick-ups, CNG Pick-ups and more
The Mahindra pick up range includes Bolero Pik-Up, Bolero Maxitruck Plus, Bolero Camper and the Imperio.
Rajan Wadhera, President - Automotive Sector, Mahindra & Mahindra Ltd. said, "This is a proud moment for us as the Bolero pick up range crosses the 15-lakh milestone. We would like to thank our customers for their support which has enabled the brand to grow from strength to strength. This achievement is a testament to our customers' belief in the brand. Today, Mahindra has the most extensive range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers.''
Mahindra has one of the widest sales and service support networks for its customers. The company is the leader in the pick-up segment for over two decades and with the move to BS6 in April 2020, the company aims to bring in better technology and new products into the country.