The Mahindra Bolero Pik-Up range is a popular choice in the segment and the automaker has now introduced additional guarantees to make the model more appealing to new buyers. The Indian auto giant has introduced an industry first buyback value on the Bolero Pik-Up, and will also be offering free maintenance for up to two years on the model. There are also a host of new schemes under the program that are intended to reduce the cost of ownership for customers. The new guarantees are a first in the commercial pick-up segment in the country.
Speaking on the new guarantee features, Mahindra - Chief Sales and Marketing, Automotive Division, Veejay Ram Nakra said, "As the leaders in the pick-up segment for over 15 years, it has always been our endeavour to enhance our Customer Value Proposition. Today, we are set to raise the bar further through a set of disruptive and unprecedented after-sales guarantees in our flagship Bolero Pik-Up brands. These guarantees will enable our customers to get the best out of the investment made, reduce the cost of maintenance and improve the earning potential on our Bolero Pik-Up range."
Customers of the Mahindra Bolero Pik-Up will be offered a minimum buyback of ₹ 4 lakh value after four years. The automaker says that the assured buyback value is an industry first feature and will ensure the return on investment through committed resale value. In addition, the company is offering free maintenance for 2 years, which ensures that customer expenses for the Periodic Maintenance Schedule is nil for that period.
In addition, Mahindra is offering a service guarantee within two hours, with the promise of ₹ 750 cash back in case of any delay. The bumper to bumper standard warranty has also been increased from the current one year term, to 2 years/1 lakh km.
On sale for 15 years now, Mahindra has sold over 10 lakh Bolero Pik-Ups and the model continues to be a lucarative offering. The automaker has also been the first to introduce an AC pick-up CNG pick-up while also equipping its pick-up models with micro-hybrid technology. The Bolero Pik-Up can be services at any of Mahindra's 3000+ service centres and associate facilities pan India.