Shell Lubricants, the leading oil and lubricant manufacturer today launched the new 'Shell Advance Ultra 15W-50 engine oil at India Bike Week 2016. The new finished lubricant come with Shell's patented PurePlus Technology and has been specially formulated for heavier bikes. Shell has launched the new 'Shell Advance Ultra' at the price of ₹ 1050 for a 1-litre pack, and will be available across India at retailers and workshops along with leading online retailer - Amazon.com.
As mentioned earlier the Shell Advance Ultra 15W-50 engine comes with PurePulse technology, a revolutionary gas-to-liquid technology that efficiently converts natural gas into crystal-clear base oil. What this translates into is that with thanks to better lubricated engine the performance of the bike is enhanced and it stays stay stable for longer interval with no power loss over time.
The new engine oil was launched by Shell Lubricant India MD, Nitin Prasad, Indian Freestyle wrestler and Silver medallist at 2012 Olympics, Sushil Kumar and Shell India, VP, technical Akhil Jha. Speaking at the launch, Nitin Prasad said, "The heavy bike segment has witnessed an upward trend in the country. With India developing into a potential hyb for premium super bikes, there is a great opportunity for a lubricant brand like shell to bring technological expertise to this segment. With this in mind, we are happy to launch Shell Advance Ultra 15W050, out premium oil formulation for the heavier bike segment. You can now keep your bike's power loss closs to zero with Shell Advance Ultra."
Talking about the technology used in developing this advance lubricant, Akhil Jha said, "Shell Advance Ultra does not degrade between oil changes, thus not letting the engine efficiency plummet and preventing any power loss. This claim based on Shell's internal test data using Honda Wave 125 motorcycles measured at first 1000th and 13000th km mileage coverage, with extended oil change interval of 6000km."
Sharing his views at the launch event, Sushil Kumar said, "I am happy to be associated with the launch of the Shell Advance Ultra 15W-50. Power is pre-requisite for both for both wrestling and heavy-duty biking." He even added, "Just like I can't afford a drop in my power levels in between wrestling rounds, similarly, your bike can't afford to lose power between oil changes."