Honda will showcase a new electric concept car at the 2019 Geneva Motor Show. The car has been created by Istituto Europeo di Design in partnership with Honda Design and it's called Tomo. Tomo is the thesis project produced by the 13 students of the two-year Master in Transportation Design at IED Torino. The Japanese company asked students to work on a brief, with the aim of designing what they think should be the ideal means of transport for young people in the next six years.
Months of planning and extensive research on key values like friendship, driving fun and respect for the environment led to the creation of Tomo, an electric concept car which is halfway between a smart device and a mobility tool that combines the needs of free time leisure outside the city with the demands of working in an urban setting. The Tomo electric concept car is 3997 mm long, 1893 mm wide and 1556 mm tall. The wheelbase of the electric concept stands at 2690 mm. In Tomo the traditional barriers between the exterior and interior of a vehicle exist physically but are conceptually eliminated: the coupe volume and the functions of a mini pickup.
The interior is designed to offer experiences in line with the easy, friendly setting of the screens, steering wheel and head-up display on the windscreen. Tomo was designed for a new market segment where age doesn't count. It seeks to spark the interest of new generations who increasingly have a non-traditional occupation, who want to experience their car in a fun and useful way. These are people for whom the environment, ecology and sustainability are fundamental values to build their futures on.
Taku Kono, General Manager Styling Design Division Honda R&D said, "At Honda Design we are always working to create a design that reflects the philosophy of our brand, offering users our experience with fun and freedom of mobility . Starting with the active participation of young designers, through partnerships and internships in Europe and in conjunction with the presentation of the evolution of the Honda Urban EV concept in Geneva, we asked the young IED designers to propose a variation on this theme. It was an exciting, constructive journey both for us and the students thanks to the fusion of the Honda Design philosophy and the creative energy and commitment of the young IED designers."