Crowdsourcing platform FuelADream has launched two models of a new generation electric bike under the brand name eRideLIte. The two models are differentiated by their range - one travels 50km on a single charge and the other has a 90km range on a single charge. And they are named accordingly - eRideLite 50 and eRideLite 90.
The eRL 50 gets a LED speedometer and display while the eRL 90 gets a more comprehensive LCD display with information like power indicator, battery charge status indicator and speedometer. Prices start at Rs 23,900 for pre-orders of the eRideLite 50 and Rs 35,900 for the eRideLite 90. The bike offers the convenience of an electric motor power with the twist of the wrist and can also be used as a conventional bike. So, in electric mode, the bike can be ridden at a speed of 25kmph and can also be pedalled like a normal bike. The bike weighs around 25kg and comes equipped with 6-speed Shimano gears, disc brakes at the front and rear wheel and front shock absorber.
"It's a quality electric bike, created keeping the customers and Indian roads in mind. They are stylish, lightweight and sturdy. We've managed to keep costs low and want electric bikes to find acceptance across consumers in both urban and rural India," said Ajeet Kumar, Founder & CEO, R2H Motors, the manufacturer of the eRIdeLite bikes.
Affordability is one USP eRideLite is banking on to create an alternate mode of mass transportation through these e-bikes.The eRideLite bikes will be available exclusively on FuelADream and is expected to cut go-to-market costs for the innovator and the consumers get it directly from manufacturers at affordable prices. In other words, the crowdfunding strategy is mutually beneficial to manufacturer and consumer alike as it reduces working capital and inventory costs to almost zero. FuelADream is a crowd funding marketplace for people and organizations that aim to raise funds for creative ideas, causes and charities.