US-based motorcycle maker Cleveland CycleWerks (CCW) commenced operations in India earlier this year with the Ace Deluxe and Misfit motorcycles, which were priced at ₹ 2.23 lakh (ex-showroom). The company, however, has now decided to slash prices on the Ace Deluxe by a healthy ₹ 38,000, and the bike is now priced at ₹ 1.85 lakh (ex-showroom). The price reduction is introductory and limited to first 200 orders for the motorcycle. The move is intended to help the brand gain momentum in the country as it establishes its network and operations. The Misfit does not get a price cut for now.
Confirming the development to carandbike, Cleveland CycleWerks - Director and CEO, Pranav Desai said, "We are extremely excited with an overwhelming response from the Indian market. Indian consumers have been appreciating our designs and performance. We would like to extend our warm welcome to our first 200 customers in the form of offering a special price."
The Cleveland Ace Deluxe is a modern classic with compact proportions. The bike weighs a light 133 kg (kerb), and is powered by a 229 cc single-cylinder, carburetted engine tuned for 15 bhp and 16 Nm of peak torque. The motor is paired with a 5-speed gearbox and is claimed to return about 30 kmpl. Suspension duties include USD forks up front and twin shock absorbers at the rear. Braking performance comes from a 298 mm single-disc up front and a 210 mm single-piston disc at the rear. The Cleveland Misfit runs on the same mechanicals but is a cafe racer in design.
In addition to the price cut, Cleveland will be adding new colour options to the Ace Deluxe including the new matte black, metallic orange and matte green shades. There's a new sky blue colour scheme in the pipeline as well that will be offered later.
Cleveland CycleWerks opened its first dealership in India in Vashi, near Mumbai, in September this year, and has added new showrooms in Chennai and Hosur. The manufacturer will soon open outlets in Bangalore, Coimbatore, Salem, Indore as well as Mizoram in the following weeks. The company plans to have 30 dealerships operational by 2020, to retail its portfolio of small capacity retro motorcycles. The bike maker showcased its range of offerings at the 2018 Auto Expo, which included the custom bobber - Heist and also the Ace Scrambler motorcycles, powered by same 229 cc engine.
Cleveland aims to sell about 7000 units per annum and is locally assembling the motorcycles in the country via the Completely Knocked Down (CKD) route. The bikes are assembled at the manufacturer's facility in Wakdewadi, near Pune that has an installed production capacity of 35,000 units per annum. CCW recently started exporting motorcycles from India to the Middle East.