Ducati's new cruiser motorcycle, the XDiavel S, has won the 'Red Dot Award 2016: Best of the Best' award in the Product Design category. The Red Dot Award is one of the most prestigious design awards across the world.
Every year, the Red Dot Design Award is given to the most original, deserving examples of design and innovation. A highly qualified jury, consisting of 40 internationally renowned experts, assessed over 5,000 products before assigning the coveted prize to the XDiavel S, rewarding the new Ducati cruiser with the title 'Best of the Best'.
The Italian motorcycle manufacturer feels this award shows how a Ducati motorcycle can be 'a style, innovation and performance icon, all in one'.
"Long, low-slung, muscular, with contemporary lines and sophisticated componentry. Above all sexy. On one hand the motorcycle's design was inspired by the cruiser world, on the other hand Ducati DNA. It drives the cruiser concept headlong into a modern context: a real "Technocruiser" with futuristic styling and state-of-the-art technology. Extreme in its proportions, the XDiavel was deliberately design "element by element". If you observe each one individually, it is as if the frame, the fuel tank, the headlamp, the tailpiece and the silencer live a life of their own, yet at the same time they go to make up a perfectly balanced, harmonious whole," said Andrea Ferraresi, manager of Ducati's style centre of the XDiavel S's success.
"A prize such as the Red Dot Award rewards Ducati's creativity and innovation as much as it repays our tenacity in facing new challenges and venturing along new roads," Ferraresi added.
It's not first time Ducati has won this award - the 1199 Panigale took the honours in 2013. The Red Dot awards have been running since 1955.
On July 4, the Aalto Theatre in Essen, Germany, will host the Red Dot Award Gala. The event will be attended by 1,200 invitees, made up of leading international design exponents.