On Sunday, September 24, 2017, over 70,000 riders across the world dressed up in their finest dapper attire and rode modern classic and vintage motorcycles through the streets of over 600 cities, across 95 countries to help raise awareness and funds for prostate cancer research and suicide prevention. Nearly 2,500 riders participated in India alone for the Distinguished Gentleman's Ride. The Distinguished Gentleman's Ride (DGR) is a totally unique global motorcycling event that has raised to date around $8million for men's health through the charity movement, and Triumph is the official DGR motorcycle partner for a fifth consecutive year.
"We, the members and dealers of Triumph Motorcycles India family, are very happy to have collaborated with the DGR for the fourth consecutive year in India. The Distinguished Gentleman's Ride is a brilliant initiative which has not just successfully raised awareness and funds for prostate cancer but has also strengthened the bond amongst fellow motorcyclists from the Triumph tribe and beyond. The entire process of following a dress code and riding in harmony with fellow bikers is quite an enthralling experience to bring attention to men's health issues," said Vimal Sumbly, Managing Director, Triumph Motorcycles India.
Founded by Mark Hawwa in 2012, with a first ride attended by 2,500 dapper ladies and gentlemen, worldwide interest has grown to such an extent that this year with around 70,000 participants, is the biggest yet DGR. And, to reflect the impact and importance of the DGR, Triumph has provided four brand new motorcycles from the Bonneville line-up to be awarded to the highest fundraisers and competition winners. To celebrate this year's historic ride Triumph has built a special one-off version of the modern classic Bonneville T100 called 'The Dapper Bonnie DGR100'. Designed in partnership with Harris Tweed, this exclusive custom features a unique bronze tank and Triumph Harris Tweed saddle, a version of which is up for grabs to win by the top 10 'Team Triumph' fundraisers on the DGR website.
In India, the DGR was not just limited to Triumph Motorcycles, even though the highest participation was from Triumph Motorcycle riders. Many riders showed up dressed in formal attire on classic Yezdi motorcycles and Royal Enfield bikes. There were a few participants on Yamaha RX100 motorcycles and even classic Lambretta scooters as well.