Launched in September 2013, the BMW 1 Series has been unable to generate the kind of volume its maker hoped for. So in an attempt to better its sales, BMW Financial Services has announced a lucrative offer under which one can buy the 1 Series for just Rs 555 per day. The scheme, however, is available only for a limited period.
Under this EMI scheme, a buyer will have to pay a down payment of Rs 8 lakh - 10 lakh for BMW's cheapest offering in the Indian market. As part the 7 years' EMI scheme, the buyer will be asked to pay Rs 555/day for 11 months and Rs 1.5 lakh every 12th month.
Available in three diesel and one petrol variant, the aforementioned scheme is applicable on all the variants of the model. The petrol model houses a 1.6-litre, 4-cylinder engine that is good for 136bhp and 220Nm. The diesel model, on the other hand, gets a 2.0-litre mill that is capable of churning out a maximum power output of 143bhp and 320Nm of peak torque.
All four variants of the 1 Series are priced between Rs 22.6 lakh - Rs 32.5 lakh (ex-showroom, Delhi).