Bajaj Urbanite Electric Vehicle Brand India Launch Highlights; First Electric Scooter Named Chetak

Bajaj Auto has unveiled its first electric scooter for the Indian market - the Bajaj Chetak, named after the company's iconic scooter. The new electric two-wheeler will be manufactured at the manufacturer's Chakan plant.

Bajaj Urbanite Electric Vehicle Brand India Launch Highlights; First Electric Scooter Named Chetak View Photos
Bajaj Auto has registered the name Chetak Chic name for its electric scooter

Bajaj Auto today announced the introduction of its new electric mobility brand - Urbanite, with the unveiling of its first electric scooter - Bajaj Chetak. The new electric scooter will be launched in January 2020, starting with Pune, gradually moving to other cities. The Urbanite brand is likely to be a new division under Bajaj Auto and will spawn electric scooters, marking the brand's re-entry in this space after nearly two decades. The iconic Chetak scooter continues to have a strong calling with the brand pan India.

Also Read: Bajaj Chetak Electric Scooter Unveiled

In fact, the upcoming electric scooter from Bajaj has been spied several times in the past. Based on the silhouette of the camouflaged test mules, the scooter is expected to get a retro design, with features like - round headlamp, curved panels, alloy wheels, and single-side suspension set-up.

Also Read: Bajaj Auto To Unveil New Electric Mobility Brand Urbanite This Month

The Urbanite scooter is expected to gain a premium position in the market when it arrives and is likely to take on the likes Okinawa Scooters, Hero Electric, Ather Energy, Ampere Electric Vehicles, Twenty Two Motors and a host of other new and upcoming electric vehicle makers.

Also Read: Bajaj Urbanite - What To Expect

Here are all the highlights from the launch event of Bajaj Urbanite:

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Know more about the Bajaj Chetak electric scooter here : Bajaj Chetak Electric Scooter Unveiled

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
"We are working on converting diesel buses and tractors....

Electric, ethanol, biodiesel is the future...

India has enough surplus in solar and coal power..." - Nitin Gadkari.


Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
"Scrapping policy will come soon, the government will support manufacturers to make India a leader in exports...

India should become No 1 Electric vehicle manufacturer in the world. It’s difficult, not not impossible"

"We need to make India the no.1 hub for electric vehicle. It's difficult but not impossible" - Nitin Gadkari.


Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Nitin Gadkari with the Chetak electric scooter on stage, talking about the electric space.

Says India will eventually make batteries locally and the prices are bound to come down.




Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Union Minister Nitin Gadkari takes the stage to talk about Bajaj's entry into the electric vehicle space. Congratulates Bajaj Auto for the initiative.




Oct 16, 2019
Bajaj Electric Scooter to be called Chetak
Bajaj's new elected scooter from its Urbanite brand will be called the Chetak.


Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
When Rajiv Bajaj makes a two wheeler, I have no doubt that this will capture the entire world, says Amitabh Kant

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Amitabh Kant, CEO of the NITI Aayog says - "India must become the global champion for the two wheeler and three wheeler industry in the electric space"

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Bajaj Auto started to production of its first electric scooter on September 25, 2019 at the Chakan plant.

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
We’ve decided to move to our Kal, with electric vehicles. - Rajiv Bajaj

Talking about  Amitabh Kant, CEO of the NITI Aayog, Bajaj says - "Unfortunately my friend Amitabh Kant never bends his policy to align with Bajaj".

"When I first heard of the electric policy, the saying came to my mind "when the going gets tough, the tough goes to the government"



Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Rajiv Bajaj now talks about the Hamara Kal idea.

says - We must never let our business interfere with our entrepreneurship.


Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Last year Bajaj Auto exported almost 40 per cent of its production (over 2 million units) including two-wheeler and three-wheelers from India.

In fact, Bajaj Boxer is one out of three two wheelers sold every day across Africa


Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
In the 90s, the Chairman (Rahul Bajaj) said he wanted to make Bajaj a global company. It was not a direction, it was a diktat from our Chairman - Rajiv Bajaj

"We narrowed our focus to become a specialist in motorcycles"

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
The classic Hamara Bajaj as shown on the screen at the event.

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Commenting on the current electric two-wheeler makers in India, Rajiv Bajaj says - "Failed two wheeler manufacturers want to change the world with electric vehicles. Importers of mobile phones, ACs and refrigerators from China want to begin producing electric vehicles"

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Rajiv Bajaj, CEO and MD, Bajaj Auto takes the stage to address the media and introduce the new Urbanite electric vehicle brand.

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Union Minister Nitin Gadkari and Bajaj Auto CEO, Rajiv Bajaj at the launch event.

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
The Urbanite scooters are expected to be loaded on tech wizardry as well and could just come with smartphone connectivity, over-the-air updates, while also introducing Internet of Things (IoT) that adds geofencing, location tracking, find my vehicle, remote start and a lot more.
Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
The stage is set for the big announcement and unveil of Bajaj Auto electric mobility brand.

Union Minister for Road Transport and Highways, Nitin Gadkari will also be present at the event.




Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
The Bajaj Urbanite is expected to be a new line of electric scooters from the manufacturer. The camouflaged retro-styled scooters promise an interesting design and equipment too including 12-inch alloy wheels with tubeless tyres, curved body panels, digital instrument console and more.

Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Bajaj Auto has been working on the 'Urbanite' brand for a while now, which is expected to be a new vertical within the company that will concentrate on EV development. While the firm has been tight-lipped about what Urbanite will be, the retro-looking scooters have been captured testing on several occasions.


(Image Source: ThrustZone)
Oct 16, 2019
Bajaj Urbanite EV Brand India Launch - Live!
Bajaj Auto is all set to introduce its new electric vehicle division, expected to be called the Urbanite. The manufacture is also likely to reveal its first electric scooter.

So stay tuned for all the updates from the launch event.