Benelli is an Italian premium motorcycle brand , and is one of the oldest Italian motorcycle manufacturers, first established in 1911. Benelli is currently owned by China’s Qianjiang Group and in India, the brand has tied up with Hyderabad-based Mahavir Group’s Adishwar Auto Ride International (AARI) as its new dealer and motorcycle assembly and manufacturing partner in India. Benelli has ended its partnership with the DSK Group and has chosen AARI as the new partner in India. Benelli plans to offer as many as 12 products across the naked, sport, modern classic and adventure segments. Following the split with the DSK Group, Benelli has been in a lull in India, but all that’s expected to change with the new partnership and the setting up of a manufacturing and R&D facility in Telangana. Benelli has retained 18 of the existing dealerships in India and by 2020 attempts to increase its India footprint to 55-60 touchpoints, including existing dealerships and adding new ones. Benelli India will be part of Benelli’s strategic new push into the global motorcycle market, aiming to manufacture and assemble quite a few models once the Indian facility comes up. Most of the bikes sold in India will be either manufactured or assembled at this facility, and will be sold in other parts of the world as well.